Why talk about DevRel?

Whether it is a startup or a big company, people in DevRel have a big role to play in product growth and adoption. Depending on what level the product is, DevRel strategies will differ. In this blog, we will explore key strategies that can help organizations build and nurture robust developer communities. We will uncover the essential elements necessary for successful DevRel, highlighting best practices, and case studies.

What to keep in mind while strategizing DevRel initiatives?

The first step is to understand your developer community. This can be done by adopting techniques such as developer personas, surveys, and feedback loops that help organizations gain deep insights into the needs, preferences, and pain points of their developers. This will also help you shape your future product education initiatives and build programs.

The next important step is to cultivate trust and empower developers with resources. This involves providing developers with the resources, tools, and support they need to succeed. Then expanding it further to comprehensive documentation, SDKs, APIs, and having a well defined developer journey that empower developers to unleash their creativity and build innovative solutions.

The most challenging part about Developer Relations is continuing the relationship without having to reinvent the wheel every time. The art here is to create scalable programs in the form of ambassador programs, organizing hackathons, meetups and continued support in online forums.

While creating a program or growth strategy, we need to remember that our goal is to create value for developers. Aligning our efforts accordingly can lead to success.

Strategies that are tried and tested

For DevRel, there is not one solution that fits all. Often we need to try and test, retrospect and reiterate to know what fits our product and community.

Here’s are some strategies that have worked well for most products:

  • Developer Advocacy and Engagement: Actively participate in developer communities, attending conferences and meetups and organizing hackathons or similar activities.

  • Community Building and Collaboration: Having a welcoming and inclusive community, both online and offline. Recognizing and rewarding community contributions. Actively listen to the community’s feedback, suggestions, and feature requests.

  • Collaboration with Open Source Projects: Engaging with popular open source projects related to your product or platform. Creating meaningful integrations and content

  • Continuous Improvement and Communication: Iterating on DevRel strategies by experimenting with new approaches, measuring engagement metrics, and seeking feedback from the developer community to refine your strategies and ensure they align with their needs.

Case studies

Want some inspiration for the next quarter? Here are my favorite examples ⬇️

➡️ Twilio Twilio, has built a thriving developer community through their DevRel initiatives. They offer a range of resources, including documentation, tutorials, and sample code, to empower developers to leverage their communication APIs. Twilio engages with the community through hackathons, workshops, and conferences. They also maintain active communication channels, such as forums and a dedicated developer blog. You can read more about Twilio DevRel strategies here

➡️ Mozilla Mozilla has been successful in building a passionate developer community through events like Mozilla Developer Roadshows, supporting student developer communities and regional conferences. They provide extensive documentation, web standards advocacy, and tools like Firefox Developer Edition to support developers in their web development journey. Mozilla also encourages community contributions through programs like the Mozilla Tech Speakers. Here’s some resources from Mozilla that can help you shape up your DevRel strategies

➡️ Appwrite Appwrite is fairly new to the developer community, and has been able to gather 100k+ developers with initiatives like OSS Fund - that supports open source projects with funds. Also had initiatives to recognize their community member’s contribution by sharing a fancy cloud card that also marked the launch of their Cloud Beta. Followed by the Appwrite Cloud Hackathon which enables developers to build with the newly launched Appwrite Cloud.


In conclusion, effective DevRel strategies play a crucial role in building strong developer communities. Building trust and empowering developers through these strategies not only benefits the community but also leads to mutual success for both developers and the organizations. Through thoughtful and strategic DevRel efforts, companies can create thriving communities that drive innovation, foster knowledge sharing, and ultimately contribute to the overall success of their products and services.